California Right to Know — Short Video (Director/Producer)

Created during a period of heightened political polarization, this video for California Right to Know focuses on a rare point of bipartisan agreement: the public’s desire to know what is in the food they eat. Drawing on polling data showing broad support across political lines, the piece frames transparency in food labeling as an issue of personal agency rather than ideology.

The video addresses a California ballot measure proposing disclosure labels for foods produced through genetic engineering, emphasizing the contrast between the minimal cost of adding information to packaging and the significant personal cost of losing informed choice. Through clear messaging and measured tone, the work centers on the principle of informed consent and the relationship between policy, food systems, and individual decision-making.